Introducing Beater... a fun, space saving whisk by Normann Copenhagen

Just Arrived! This whisk is great, space-saving, sculptural and functional all in one neat little $18
package.

Designed by German based Ding3000, Beater was inspired by a band of straws. The Ring moves up and down the whisk to open and close as well as offering hanging functionality.

I just love that it'll fit in my cluttered utensil drawer without getting caught every time I open it.

Beater comes in eight stunning colours; white, grey, light blue, nude, lavender, pink, mint and dark blue. It's functionality, design, colourways and one material construction helped it earn this years prestigious Red Dot award, the second product designed by Ding3000 for Normann Copenhagen to do so. The Rainbow trivet (below) won the award in 2011. Both the Rainbow and Beater are available in our showroom.

The Designers

Ding3000 consists of Carsten Schelling, Ralf Webermann and Sven Rudolph who met during their studies at FH Hanover University of Applied Sciences and Arts. After working for different studios, the three designers decided to start their own design studio. Ding3000 is specialized in consumer product design.

So what's the story behind beater?
"One of us did a very poor drawing of a whisk which was inspired by a bunch of straw tied together with a rope but with no additional function. Then somebody else misunderstood the drawing and said: Wow: A foldable whisk! So our advice to all the designers in the world: Always draw poorly that someone can misunderstand your design and finally make your product better.”

They say inspiration came from straws, but I can't help but see soba noodles. Maybe I'm just hungry.